For 50 years Osmocote
Sutter Hill formed Sierra Chemical Company with these two complimentary technologies in 1966. It was based in Union City, CA. Sierra eventually moved to Milpitas, CA, which is in the heart of the area now known as Silicon Valley. In 1971, a Canadian investor, Genstar, acquired Sutter Hill. As part of that arrangement, Sierra was hived off and placed with 50+ private investors who lived mainly in San Jose and Monterey, CA.
Robert Severns had been in charge of Operations at Sierra when Sutter Hill owned the company. He became president of the now-privatized company. Mr. Severns recognized the value of the Osmocote
value of the brand.
Better manufacturing processes resulted in improved product performance. When safety and quality were consistent and predictable, Sierra submitted the Osmocote
Around this time, Jay Rossi, a marketing executive, joined Sierra. Under his influence, and with the support of Robert Severns, the company began to place more importance on fulfilling the needs of the consumer. Of course its private owners expected to profit from their investment, but management believed that Sierra’s financial success would ultimately reflect the extent to which the company helped nursery growers achieve their goals. Immediately, Osmocote
High value-added growers use Osmocote
® Since the Late 80’s
Sierra Chemical was sold to W.R. Grace Chemical Company in 1989 and the business was re-named, Grace-Sierra Horticultural Products Company. At the time Sierra employed 400 people, mostly in the U.S. It had sales of $115 million. In addition to manufacturing facilities in California, Pennsylvania, Arkansas, and South Carolina, Grace-Sierra established an international presence with a manufacturing base in the Netherlands, the European center for value-added agriculture.
On the strength of the Osmocote
In 1994, W.R. Grace reorganized its total business and sold Sierra to The Scotts Company (now The Scotts Miracle-Gro Company). It was christened, Scotts-Sierra Horticultural Products Company where it became a key component of Scotts Professional Business Unit. Osmocote
Strangely, the details about how Osmocote
Upon moving to Scotts, Osmocote
There are two consumer formulas. Plus Outdoor and Indoor Plant Food is appropriate for general use but it’s especially well suited for plants in boxes, pots, hanging baskets, and other containers. It is also recommended for indoor use, specifically with ornamental citrus and succulents. The formula contains 11 mineral nutrients and has a 6-month longevity. It is the most complete Osmocote
Flower & Vegetable Plant Food is intended for in-ground perennials and woody ornamentals in beds and borders. It’s also ideal for vegetables and fruits like tomatoes, root vegetables, melons and berries that need vigorous above-ground growth and strong root development. It has an NPK of 14-14-14 and a 4-month longevity. The professional version of this formula is called, “Osmocote
An Interesting Connection
In the preparation of this article, we are grateful for the support of Nursery Retailer Magazine (previously Nursery Business Magazine).